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Geneva Naturals®

We rebuilt the brand around a new sales and distribution strategy, shifting focus away from Amazon to direct digital sales and international export. Upgrading the brand’s perception boosted its perceived value, expanding our margins enough to build a complete commercial chain around it.

Year

02.25

Scope

Rebranding Brand Positioning Pricing Strategy Product Presentation & Visual Branding Digital Strategy & Digital Sales Channels

Timeline

9 Weeks

Live project

A rebrand to pivoting Distribution: From Marketplace to Commercial Chain

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Mario Hernandez

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