The Haus Journal
The Haus Journal offers thoughtful perspectives and practical advice for businesses looking to turn their brands into legends.
Branding is About Delivering Sales It is well said that “any call is a sales call.” You just got a cold call, and suddenly a stranger started asking a bunch of questions posed in an odd...
Built on Perception: Critical Elements to Create the Right Brand Interaction Have you ever wondered why product photos are presented in so many different ways? For example, the Banana Republic website...
Essential KPIs to Measure the Success of Your Brand Migration Let’s settle on the fact that a brand is a system of interactions and perceptions. It’s easy to say but hard to execute, as...
Brand Migration: How to Evolve Without Losing Your Identity You’ve built a brand, that’s making real progress. The data shows how it’s gained momentum, and you’ve finally been able to allocate more...
Do It: The Best Emotional Branding Strategies for Small Businesses Inspired by Nike There’s a black banner with a simple yet sharp message: “For once, Don’t Do it.” While everyone...
9 Emotional Branding Strategies to Turn Brand Perception into Profit Emotional branding is by far one of the most effective tools to reach brand goals. Beyond just selling a product or service based...
7 Common Mistakes in Brand Design and How to Avoid Them Consumers don’t buy quality alone, or as Zig Ziglar said: “People don’t buy for logical reasons.” A brand’s purpose is to provoke action...
