Overview

Cocoon Shapewear approached White Fox Haus to rebuild their Amazon presence and reposition the brand after a four-year hiatus in the US market. We revitalized their brand messaging and developed a new visual identity, incorporating fresh key visuals and product photography. Our team crafted an updated brand narrative and value proposition to distinguish Cocoon from competitors.

What we have done

  • Brand Strategy
  • Visual Identity
  • Website Design
  • Communication Strategy
  • ADA Compliance Analysis
  • Amazon Store Optimization

About the Brand Messaging

The original tagline, “Beautiful Comfortable You,” highlighted beauty and comfort but lacked distinctiveness. Cocoon Shapewear transitioned to “Raw Empowered Beauty” to resonate with modern consumers and align with movements like Me Too. This bold shift celebrates authenticity, strength, and self-assurance, empowering women worldwide and reflecting the brand’s commitment to supporting natural beauty and confidence.

Brand RepositioningRebranding for a shapewear brand
Before | After

About the brand content

The new content mood for “Raw Empowered Beauty” is authentic, empowering, bold, inclusive, inspirational, and natural, celebrating diverse women’s strength and confidence.

Content Management

About the EBC Content

EBC Content for Amazon
EBC Content for a Amazon

About the product photography

Product photography for Cocoon Shapewear focuses on providing a complete experience to the users. Not only by reflecting the quality of the product but in reflecting the confidence, diversity and empowerment of the consumers.

About the website and sales channels

The White Fox Haus build an integrated Shopify store, managing integrating sales channels across social media and search engines. 

Website Shopify Design

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Content Management