Built on Perception: Critical Elements to Create the Right Brand Interaction Have you ever wondered why product photos are presented in so many different ways? For example, the Banana Republic website offers a more dynamic approach than the photos presented in J.Crew. It’s not just the
Brand Migration: How to Evolve Without Losing Your Identity You’ve built a brand, that’s making real progress. The data shows how it’s gained momentum, and you’ve finally been able to allocate more resources to scale it up—amazing, congratulations! But then, market conditions shift, new customer sensibilities
Do It: The Best Emotional Branding Strategies for Small Businesses Inspired by Nike There’s a black banner with a simple yet sharp message: "For once, Don’t Do it." While everyone expressed indignation and spoke out about the events that triggered the Black Lives Matter movement, Nike
9 Emotional Branding Strategies to Turn Brand Perception into Profit Emotional branding is by far one of the most effective tools to reach brand goals. Beyond just selling a product or service based on rational benefits, emotional branding creates a connection and reaction between the brand
7 Common Mistakes in Brand Design and How to Avoid Them Consumers don’t buy quality alone, or as Zig Ziglar said: “People don’t buy for logical reasons.” A brand's purpose is to provoke action based on the perception of an experience. When building a brand, it’s