Branding HUB

September 26, 2024 In Branding HUB, The Haus Journal By Paul Gatgens

Built on Perception: Critical Elements to Create the Right Brand Interaction

Built on Perception: Critical Elements to Create the Right Brand Interaction Have you ever wondered why product photos are presented in so many different ways? For example, the Banana Republic website offers a more dynamic approach than the photos presented in J.Crew. It’s not just the

September 24, 2024 In Branding HUB By Paul Gatgens

Essential KPIs to Measure the Success of Your Brand Migration

Essential KPIs to Measure the Success of Your Brand Migration Let's settle on the fact that a brand is a system of interactions and perceptions. It's easy to say but hard to execute, as any modification to a proven system can trigger reactions no one wants

September 19, 2024 In Branding HUB, The Haus Journal By Paul Gatgens

Brand Migration: How to Evolve Without Losing Your Identity

Brand Migration: How to Evolve Without Losing Your Identity You’ve built a brand, that’s making real progress. The data shows how it’s gained momentum, and you’ve finally been able to allocate more resources to scale it up—amazing, congratulations! But then, market conditions shift, new customer sensibilities

Branding HUB

Built on Perception: Critical Elements to Create the Right Brand Interaction

Essential KPIs to Measure the Success of Your Brand Migration

Brand Migration: How to Evolve Without Losing Your Identity

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