Geneva

N

aturals

Rebranding

The Challenge

Geneva Naturals, a skincare brand built on the exceptional quality of edelweiss, was struggling. Despite a premium product, the brand was lost in a price war on Amazon, competing with mass-market products. The strategic misstep was compounded by a visual identity of inconsistent AI-generated images, which undermined the brand’s quality and eroded consumer trust. The result was a brand with no clear identity, no sales traction, and a rapidly depreciating value.

Our Strategic approach

We got onboard to take the brand back to its strategic roots. We built a new, comprehensive framework that redefined the brand from the ground up, starting with its core promise, values, voice, and tone. This led to a complete overhaul of the visual identity and a strategic repositioning of the brand. We completely restructured the pricing to reflect the product’s true value and, most importantly, removed the brand from Amazon to end the race to the bottom.

Channel Strategy

We strategically relocated the brand to new sales channels and simultaneously applied the new visual and verbal identity to ensure consistency, restore value perception, and maximize market opportunity.